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(% of respondents in each group)
Macromill | Mitsubishi UFJ Research and Consulting (MUFG)
Data is from the October 2016 Macromill "2016 Sports Marketing Basics Survey" in conjunction with Mitsubishi UFJ Research and Consulting (MUFG) as cited in press release. 2,000 internet users ages 15-69 (excluding middle school students) in Japan were surveyed online during September 16-19, 2016. 50% of respondents were female and 50% were male. Respondents were drawn equally from different age groups (15-29, 30-39, 40-49, 50-59 and 60-69) and were all online panel members of Macromill. Macromill is a global digital research and consultancy headquartered in Japan. Mitsubishi UFJ Research and Consulting (MUFG) is a Japan-based think tank arm of Mitsubishi UFJ Financial Group.