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(% of respondents)
Data is from the December 2016 Bracket "Video and Online Shopping Survey" as cited in press release. 482 internet users ages 20-59 in Japan were surveyed online during December 18-19, 2016. Bracket, a subsidiary of Stores.jp—a self-developed online shop service provider—is a full-service digital consulting firm based in Japan.
Criteria that Influence US Ad/Marketing Professionals to Purchase from a Data Management Platform (DMP), Jan 2018 (index*)
Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018 (% of respondents)
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
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