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(% of respondents)
Internet Advertising Bureau UK (IAB UK) | YouGov
Data is from the February 2017 Internet Advertising Bureau UK (IAB UK) survey titled "Ad blocking software - consumer usage and attitudes" conducted by YouGov as cited in press release. 2,018 internet users ages 18+ in Great Britain were surveyed online during February 1-2, 2017. The sample was weighted to represent the adult population in Great Britain. Previous waves of this survey were conducted among 2,057 internet users ages 18+ in Great Britain during June 9-10, 2015, 2,052 respondents during October 2015, 2,049 respondents during February 2016 and 2,011 respondents during July 2016.
Criteria that Influence US Ad/Marketing Professionals to Purchase from a Data Management Platform (DMP), Jan 2018 (index*)
Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018 (% of respondents)
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
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