Internet Users in Great Britain Who Use Ad Blocking Software, March 2015-Feb 2017 (% of respondents) - eMarketer
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Internet Users in Great Britain Who Use Ad Blocking Software, March 2015-Feb 2017 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Internet Advertising Bureau UK (IAB UK) | YouGov

  • Methodology:

    Data is from the February 2017 Internet Advertising Bureau UK (IAB UK) survey titled "Ad blocking software - consumer usage and attitudes" conducted by YouGov as cited in press release. 2,018 internet users ages 18+ in Great Britain were surveyed online during February 1-2, 2017. The sample was weighted to represent the adult population in Great Britain. Previous waves of this survey were conducted among 2,057 internet users ages 18+ in Great Britain during June 9-10, 2015, 2,052 respondents during October 2015, 2,049 respondents during February 2016 and 2,011 respondents during July 2016.

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