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(% of respondents in each group)
ARD/ZDF-Medienkommission | GfK Media & Communication Research
Data is from the October 2016 ARD/ZDF-Medienkommission report titled "Onlinestudie 2016" conducted by GfK Media & Communication Research. 1,508 consumers ages 14+ in Germany were surveyed via computer-assisted telephone interview (CATI) during March 21-May 8, 2016.
Frequency with Which Internet Users in Germany Have Purchased Health & Beauty* Products Based on Recommendations from Bloggers/Videos, by Age, Dec 2016 (% of respondents in each group)
Ways in Which Digital Buyers in Germany Use Social Media Platforms in Their Shopping Experiences, by Age, Sep 2016 (% of respondents)
Primary Media Used to Access News Content According to Internet Users in Germany, by Age, Feb 2017 (% of respondents)
Internet Users in Germany Who Have Purchased Products/Services Because of an Influencer's* Promotion, by Demographic, Q4 2016 (% of respondents in each group)
Social Media Platforms Used by Child and Teen Internet Users in Germany, by Age, Dec 2016 (% of respondents in each group)
Marketing to Millennials in France, Germany and the UK: Behavioral Insights and Marketer Trends
Millennials in France, Germany and the UK: Digital and Nondigital Consumer Trends for 2017
Younger People in Germany Are More Likely to Use Instagram
WhatsApp is the Top Social Venue for Teens in Germany