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(% of respondents)
Data is from the January 2017 Deloitte report titled "Global Mobile Consumer Survey 2016: Usages Mobile 2016: Les Français et leur smartphone: une relation fusionnelle." 2,003 internet users ages 18-75 in France were surveyed online during May-June 2016. The data was weighted to be representative by age, gender and region. The report is part of Deloitte's "Global Mobile Consumer Survey" of 53,000 respondents across 31 countries and 5 continents conducted during May-July 2016.
Criteria that Influence US Ad/Marketing Professionals to Purchase from a Data Management Platform (DMP), Jan 2018 (index*)
Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018 (% of respondents)
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
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