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(% of respondents in each group)
Accel | Qualtrics
Data is from the December 2016 Qualtrics and Accel report titled "The Millennial Study." 8,000 adults ages 20-71 from Australia, North America and the UK were surveyed online during November 2016. Qualtrics is a private software research company. Accel is a venture capital firm.
Adults in Select Countries Who Use Social Networks, by Age, Spring 2016 (% of respondents in each group)
Internet Users in Australia Who Use Social Networking Sites, by Age, June 2016 (% of respondents in each group)
Smartphone Owners in Australia Who Check Select Smartphone Social Media Apps Hourly, by Age, July 2016 (% of respondents in each group)
Social Network Users in Australia, by Age and Gender, July 2015-June 2016 (% of population in each group)
Consumers in Australia Who Use Social Networks, by Demographic, June 2016 (% of respondents in each group)
Global Millennials 2016: Gauging the Digital Behavior of Young Adults Around the World
CMO Interview Roundup, April 2015
Becoming a Mother Changes How a Woman Uses Social Media
Mothers' Digital Media Usage Is All About Convenience and Commiseration
Who Uses Social Media Daily in Australia?
Digital Activity Low Among Older Generations in Australia