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(% of total posts tracked by L2 Think Tank)
Data is from the March 2015 L2 Think Tank "Intelligence Report: Instagram 2015." L2 examined 250 prestige brands worldwide across nine categories on Instagram during Q4 2013-Q4 2014. Between 16,501-20,587 Instagram posts from the brands were analyzed quarterly. Brands were identified as prestige if their primary account had more than half a million fans. Brand industry categories included automotive, beauty, consumer electronics, drinks, fashion, retail, sportswear, travel and watches & jewelry.