Instagram Ad Budget Allocated to Newsfeed vs. Stories According to US Senior Ad Buyers, 2018 (% of total) - eMarketer

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Instagram Ad Budget Allocated to Newsfeed vs. Stories According to US Senior Ad Buyers, 2018 (% of total)

Instagram Ad Budget Allocated to Newsfeed vs. Stories According to US Senior Ad Buyers, 2018 (% of total)

Chart Profile

  • Measurement:

    (% of total)

  • Data Covered:

  • Source:

    Cowen and Company

  • Methodology:

    Data is from the January 2019 Cowen & Company "Ad Buyer Survey VII: Advertisers More Bullish on 2019 US Ad Spend, Led by Digital Video Ascendancy." Approximately 50 US senior ad buyers from various industries representing nearly $14 billion in ad spending were surveyed during November 27-December 5, 2018.

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