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Gatepoint Research | Seismic
Data is from the September 2016 Seismic and Gatepoint Research report titled "Conquer Your Content: The Future of Content Marketing." 100 US B2B marketing decision-makers from a variety of industries were surveyed online during July-September 2016. Respondents identified their role as CxO (4%), VP (28%) and director (69%). Respondents worked at Fortune 1,000 companies with revenues of more than $1.5 billion (71%), large companies with revenues of $500 million-$1.5 billion (15%), midmarket companies with revenues of $250 million-$500 million (9%) and small companies with less than $250 million in revenues (5%). All respondents participated voluntarily and were invited via email (none were engaged via telemarketing). Seismic is a sales-enablement-based company. Gatepoint Research conducts opt-in, invitation-only surveys to collect industry research from executives at leading technology companies.
B2B Ecommerce Trends in 2018 According to US Senior Decision-Makers (% of respondents)
Types of Sales Content Used by B2B* Marketing and Sales Leaders in North America, Dec 2017 (% of respondents)
Primary Method Used to Distribute Sales Content According to B2B* Marketing and Sales Leaders in North America, Dec 2017 (% of respondents)
Importance of Sales Content to Closing Sales According to B2B* Marketing and Sales Leaders in North America, Dec 2017 (% of respondents)
Primary Team that Creates Sales Content at Their Company According to B2B* Marketing and Sales Leaders in North America, Dec 2017 (% of respondents)
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