Important Initiatives for Realizing Value* According to US CPG Retailers vs. Manufacturers, April 2016 (% of respondents) - eMarketer
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Important Initiatives for Realizing Value* According to US CPG Retailers vs. Manufacturers, April 2016 (% of respondents)

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  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Cadent Consulting Group

  • Methodology:

    Data is from the June 2016 Cadent Consulting Group "2016 Industry Pricing Study." 223 US consumer packaged goods manufacturers and retailers were surveyed in April 2016. Manufacturer respondents' titles ranged from CEO to analyst with a heavy representation from marketing. Retailer respondents were analysts, buyers, directors, presidents and VPs. Cadent Consulting Group is a consulting firm that specializes in the consumer product industry.

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