Important Influences on Purchase Decisions According to Internet Users in Australia, April 2016 (% of respondents) - eMarketer
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Important Influences on Purchase Decisions According to Internet Users in Australia, April 2016 (% of respondents)

Important Influences on Purchase Decisions According to Internet Users in Australia, April 2016 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Deloitte

  • Methodology:

    Data is from the August 2016 Deloitte "Media Consumer Survey 2016: Australian media and digital preferences" conducted by an independent research company. More than 2,000 internet users ages 14+ in Australia were surveyed online in April 2016. Respondents were divided into segments by age: trailing millennials (ages 14-26), leading millennials (ages 27-32), Gen X (ages 33-49), baby boomers (ages 50-68) and seniors (ages 69+). The report is part of a worldwide survey that was undertaken in Australia, Norway and the US. Some identical questions were asked across all geographies and age groups with some regionalization to ensure local relevance. All data was weighted back to the most recent census data in each country.

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