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Data is from the August 2016 Deloitte "Media Consumer Survey 2016: Australian media and digital preferences" conducted by an independent research company. More than 2,000 internet users ages 14+ in Australia were surveyed online in April 2016. Respondents were divided into segments by age: trailing millennials (ages 14-26), leading millennials (ages 27-32), Gen X (ages 33-49), baby boomers (ages 50-68) and seniors (ages 69+). The report is part of a worldwide survey that was undertaken in Australia, Norway and the US. Some identical questions were asked across all geographies and age groups with some regionalization to ensure local relevance. All data was weighted back to the most recent census data in each country.
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
Factors that US Senior Marketers Consider When Selecting an Ad/Marketing Software Vendor, Oct 2017 (% of respondents)
US Senior Marketers Who See Dollars from Traditional IT Budget Reallocated to Ad/Marketing Budget due to Digital, Oct 2017 (% of respondents)
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