Importance of Select Technology and Tools Used to Measure Marketing Performance According to US Marketers, Feb 2017 (% of respondents) - eMarketer
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Importance of Select Technology and Tools Used to Measure Marketing Performance According to US Marketers, Feb 2017 (% of respondents)

Importance of Select Technology and Tools Used to Measure Marketing Performance According to US Marketers, Feb 2017 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    TrackMaven

  • Methodology:

    Data is from the April 2017 TrackMaven "Marketing Leadership Survey: Strategy, Technology, and Data-Driven Management 2017." 217 US marketers from 19 industries were surveyed during January 31-February 27, 2017. Respondents identified the number of employees at their company as 1-99 (12.0%), 100-249 (16.1%), 250-499 (9.2%), 500-999 (9.7%), 1,000-4,999 (20.7%) and 5,000+ (32.3%). TrackMaven is a marketing analytics platform.

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