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Forbes Insights | Oracle
Data is from the April 2016 Forbes Insights report titled "The Age of Brand, Agency & Customer Collaboration: 4 Keys to Success in Translating Marketing Visions Into More Engaged Customers" in association with Oracle Marketing Cloud. 255 executives worldwide from a range of industries and functions were surveyed during Q4 2015. Respondents were from Asia-Pacific (18%), Europe (24%), Latin America (9%) and North America (45%). Respondents were from agencies (12%), involved in providing internal brand support for companies (75%) and from technology vendors that support marketing programs (13%). Respondents identified their position as C-level (65%) and VP/director or above (35%).
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
Factors that US Senior Marketers Consider When Selecting an Ad/Marketing Software Vendor, Oct 2017 (% of respondents)
US Senior Marketers Who See Dollars from Traditional IT Budget Reallocated to Ad/Marketing Budget due to Digital, Oct 2017 (% of respondents)
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