Importance of Select Digital Marketing Technology Solution Capabilities According to Executives Worldwide, Q4 2015 (% of respondents) - eMarketer
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Importance of Select Digital Marketing Technology Solution Capabilities According to Executives Worldwide, Q4 2015 (% of respondents)

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  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Forbes Insights | Oracle

  • Methodology:

    Data is from the April 2016 Forbes Insights report titled "The Age of Brand, Agency & Customer Collaboration: 4 Keys to Success in Translating Marketing Visions Into More Engaged Customers" in association with Oracle Marketing Cloud. 255 executives worldwide from a range of industries and functions were surveyed during Q4 2015. Respondents were from Asia-Pacific (18%), Europe (24%), Latin America (9%) and North America (45%). Respondents were from agencies (12%), involved in providing internal brand support for companies (75%) and from technology vendors that support marketing programs (13%). Respondents identified their position as C-level (65%) and VP/director or above (35%).

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