Plans & Pricing
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(% of respondents)
Forbes Insights | Oracle
Data is from the April 2016 Forbes Insights report titled "The Age of Brand, Agency & Customer Collaboration: 4 Keys to Success in Translating Marketing Visions Into More Engaged Customers" in association with Oracle Marketing Cloud. 255 executives worldwide from a range of industries and functions were surveyed during Q4 2015. Respondents were from Asia-Pacific (18%), Europe (24%), Latin America (9%) and North America (45%). Respondents were from agencies (12%), involved in providing internal brand support for companies (75%) and from technology vendors that support marketing programs (13%). Respondents identified their position as C-level (65%) and VP/director or above (35%).
Type of Ads/Marketing for Digital Disruptor Brands* that US Internet Users Remember Most, May 2018 (% of respondents)
Reasons that the GDPR Is Important According to UK Internet Users, May 2018 (% of respondents)
Concerns that Internet Users in Select Countries in Western Europe Have About Using Voice Assistants*, Nov 2017 (% of respondents)
Criteria that Influence US Ad/Marketing Professionals to Purchase from a Data Management Platform (DMP), Jan 2018 (index*)
Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018 (% of respondents)
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Why DSPs Are Applying AI to Programmatic Bidding
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What Marketers Prioritize When Choosing DMPs
Melding Marketing and Ad Tech a Challenge for B2C Companies