Plans & Pricing
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(% of respondents)
Forbes Insights | Oracle
Data is from the April 2016 Forbes Insights report titled "The Age of Brand, Agency & Customer Collaboration: 4 Keys to Success in Translating Marketing Visions Into More Engaged Customers" in association with Oracle Marketing Cloud. 255 executives worldwide from a range of industries and functions were surveyed during Q4 2015. Respondents were from Asia-Pacific (18%), Europe (24%), Latin America (9%) and North America (45%). Respondents were from agencies (12%), involved in providing internal brand support for companies (75%) and from technology vendors that support marketing programs (13%). Respondents identified their position as C-level (65%) and VP/director or above (35%).
How Do US Brand Marketers Measure Ecommerce Success? (% of respondents, July 2018)
Which Campaign Insights Do Brand Marketers in Western Europe* and the US Find Most Valuable from Their Media Buying Partners? (% of respondents, April 2018)
How Do Brand Marketers in Western Europe* and the US Feel About Data and Walled Gardens? (% of respondents, April 2018)
Consent Management Platform Adoption by UK and US Sites, July-Oct 2018 (% of total sites)
What Is US Internet Users' Main Opinion on Digital Ads? (% of respondents, Aug 2018)
Beyond Ad Measurement and Metrics: In the UK, Marketer Attention Turns to Engagement
Header Bidding Update 2018: What’s the Outlook for Web, Mobile App and Video?
What's the Next Step Beyond Viewability?
It's Time for Digital Advertisers to Start Measuring Attention
For Most Brands, Biggest Benefit to Using In-House Is Cost
In the UK, 10% of Campaign Spending Is Vulnerable to Ad Fraud