Importance of Select Developments in Mobile Advertising According to US Mobile Marketers, Jan 2015 (% of respondents) - eMarketer

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Importance of Select Developments in Mobile Advertising According to US Mobile Marketers, Jan 2015 (% of respondents)

Importance of Select Developments in Mobile Advertising According to US Mobile Marketers, Jan 2015 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Interactive Advertising Bureau (IAB)

  • Methodology:

    Data is from the March 2015 Interactive Advertising Bureau (IAB) Mobile Marketing Center of Excellence report titled "Marketer Perceptions of Mobile Advertising - Third Edition" conducted by Ovum. Marketing executives at 200 US organizations that use mobile advertising were surveyed during December 2014-January 2015. Of the companies surveyed, 43% have annual revenues of over $500 million, 28% of between $101-$500 million and 30% of $100 million or less. Respondents either had final decision-making authority for some/all mobile marketing requirements, or influenced some/all mobile marketing decisions.

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