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(% of respondents)
PointSource
Data is from the March 2018 PointSource "2018 Digital Transformation Report." 679 US senior-level decision-makers were surveyed online during February 2-10, 2018. PointSource, a Globant company, is a mobile development firm.
Average Number of Ad Networks, Exchanges and Supply-Side Platforms (SSPs) Used by US Publishers, June 2016-June 2018 (among the largest 500 publishers on the Pathmatics platform) CHART
Average Number of Supply-Side Platforms (SSPs) Used by US Publishers, June 2016-June 2018 (among the largest 500 publishers on the Pathmatics platform) CHART PRO
Extent to Which B2B Marketers in North America Understand the Differences Between Artificial Intelligence, Machine Learning and Predictive Modeling, Q1 2018 (% of respondents) CHART
Capabilities that UK and US Advertising Decision-Makers Want from Cross-Channel Audience-Based Technology Solutions, May 2018 (% of respondents) CHART PRO
Important Marketing and Measurement Technologies According to US Marketing Executives, March 2018 (% of respondents) CHART PRO
B2B Marketing Data: Capturing and Managing Data for Actionable Insights REPORT PRO
What’s Next for Voice Control?: Digital Assistants, Smart Speakers and the IoT REPORT PRO
How SAP Wields Its Data Lake INTERVIEW PRO
Marketers’ Roundtable: Your Data-Driven Marketing Is Only as Strong as the Tech Stack That Supports It INTERVIEW PRO
As Ad Sector Focuses on Data, Lots of Deals Get Done ARTICLE
Why Marketers Struggle to Define Artificial Intelligence ARTICLE