Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Data is from the April 2017 AOL report titled "2016 State of the Video Advertising Industry." 300 US ad buyers and sellers were surveyed during October 17-November 8, 2016. All respondents were involved in digital video advertising (desktop, mobile or OTT/connected TV). Respondents included ad networks (5%), ad tech providers (18%), agencies (30%), brands (22%), publishers (12%) and both publishers and ad networks (13%).
Factors Influencing How Companies Allocate Media Budgets According to Senior Marketing Professionals Worldwide, Aug 2018 (% of respondents)
US Programmatic Digital Video Ad Spending Share, by Device, 2018 & 2020 (% of total programmatic video)
US Programmatic Digital Video Ad Spending, 2016-2020 (billions, % change and % of total digital video ad spending)
US Open Exchange Digital Display Ad Spending, 2016-2020 (billions, % change and % of total programmatic digital display ad spending)
US Programmatic Digital Display Ad Spending, by Transaction Method, 2016-2020 (billions, % change and % of total programmatic digital display ad spending)
US Programmatic Ad Spending Forecast Update 2018: Video Powers Significant Growth Through 2020
Augmented Reality Marketing and Advertising 2018: Adding Virtual Value to the Real World
How Header Bidding Is Moving Into Apps
What Brands Want from In-App Programmatic Advertising
Mobile Ad Spending to Surpass All Traditional Media Combined by 2020
Five Charts: Why Users Are Fed Up With Digital Ads