Implementation of Select Digital Video Ad Opportunities According to US Ad Sellers, Nov 2016 (% of respondents) - eMarketer
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Implementation of Select Digital Video Ad Opportunities According to US Ad Sellers, Nov 2016 (% of respondents)

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  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    AOL

  • Methodology:

    Data is from the April 2017 AOL report titled "2016 State of the Video Advertising Industry." 300 US ad buyers and sellers were surveyed during October 17-November 8, 2016. All respondents were involved in digital video advertising (desktop, mobile or OTT/connected TV). Respondents included ad networks (5%), ad tech providers (18%), agencies (30%), brands (22%), publishers (12%) and both publishers and ad networks (13%).

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