Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Data is from the April 2017 AOL report titled "2016 State of the Video Advertising Industry." 300 US ad buyers and sellers were surveyed during October 17-November 8, 2016. All respondents were involved in digital video advertising (desktop, mobile or OTT/connected TV). Respondents included ad networks (5%), ad tech providers (18%), agencies (30%), brands (22%), publishers (12%) and both publishers and ad networks (13%).
Do US Agencies and Marketers Expect to See a Marketing Spend Increase in 2019? (% of respondents)
Which of the Following Do US Agencies and Marketers Consider to Be Important to Measure? (% of respondents, Dec 2018)
How Many US Marketers Use 1-2 Agencies to Support Business Needs? (% of respondents, 2015-2018)
How Many US Marketers Are Looking for Specialty Agencies? (% of respondents, 2013-2018)
What Is the Most Important Factor for Marketing Professionals Worldwide When Creating a Content-Led Campaign? (% of respondents, Dec 2018)
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Why Bring Programmatic to Traditional TV, OOH and Audio?
In-Housing Is About More Than Programmatic
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