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Data is from the January 2017 NewVantage Partners "Big Data Executive Survey 2017." 50 US business and technology decision-makers from Fortune 1,000 firms or industry leading firms in various industries were surveyed during November-December 2016. NewVantage Partners is a consultancy specializing in big data and analytics.
CRM vs. Brand Spending Growth According to US Marketing Executives, Feb 2014-Feb 2017 (% change)
US B2B Marketers Who Use Website Personalization Technology, Dec 2016 (% of respondents)
Formats that Drive Revenues According to US B2B Marketers, Dec 2016 (% of respondents)
US B2B Marketers Who Think Their Use of Website Personalization Technology Is Effective, Dec 2016 (% of respondents)
Primary Attribution Model Used to Measure Digital Marketing ROI According to US B2B Marketers, 2015 & 2016 (% of respondents)
B2B Sales Enablement: Driving Strategic Efficiencies Along the Path to Purchase
Predictive Analytics in B2B Marketing: Using Data Decisively, at Every Stage of the Funnel
How Lionbridge Uses Account-Based Marketing for Cross-Sell and Upsell
B2B Ecommerce Requires a Targeted User Experience
B2Bs Are Keen, if Vague, About Big Data
B2B Marketers Want AI, but Worry How to Integrate It