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Data is from the January 2017 NewVantage Partners "Big Data Executive Survey 2017." 50 US business and technology decision-makers from Fortune 1,000 firms or industry leading firms in various industries were surveyed during November-December 2016. NewVantage Partners is a consultancy specializing in big data and analytics.
US Email Marketing Benchmarks: Click-to-Open, Open and Unique Click Rate, by Industry, Q1 2017 (among campaigns analyzed by Yes Lifecycle Marketing)
Most Valuable Marketing Technology Tools According to US B2B Senior Marketers, March 2017 (% of respondents)
Marketing Technologies Used by US B2B Senior Marketers, March 2017 (% of respondents)
CRM vs. Brand Spending Growth According to US Marketing Executives, Feb 2014-Feb 2017 (% change)
US Mobile Email Marketing Performance Benchmarks, by Industry, Q4 2016 (among campaigns analyzed by Yes Lifecycle Marketing)
Digital Transformation 2017: Disrupting 'Business as Usual'
B2B Sales Enablement: Driving Strategic Efficiencies Along the Path to Purchase
Data Analytics and Personalization Enable Dun & Bradstreet’s Account-Based Approach to B2B Marketing
How Lionbridge Uses Account-Based Marketing for Cross-Sell and Upsell
B2B Marketers See Most Value in CRM tools
How B2B Marketers Leverage Data to Target Buyers