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Data is from the January 2017 NewVantage Partners "Big Data Executive Survey 2017." 50 US business and technology decision-makers from Fortune 1,000 firms or industry leading firms in various industries were surveyed during November-December 2016. NewVantage Partners is a consultancy specializing in big data and analytics.
US Email Marketing Benchmarks: Click-to-Open, Open and Unique Click Rate, by Industry, Q1 2017 (among campaigns analyzed by Yes Lifecycle Marketing)
Marketing Technologies Used by US B2B Senior Marketers, March 2017 (% of respondents)
Most Valuable Marketing Technology Tools According to US B2B Senior Marketers, March 2017 (% of respondents)
Systems that Leverage Third-Party Data According to US B2B Marketers, Feb 2017 (% of respondents)
Reasons that US B2B Marketers Use Data Providers, Feb 2017 (% of respondents)
B2B Event Marketing 2017: How the Event Stack Bridges Offline and Online
Digital Transformation 2017: Disrupting 'Business as Usual'
Uberflip: Attribution Proved that Event Marketing Increases Deal Velocity
Data Analytics and Personalization Enable Dun & Bradstreet’s Account-Based Approach to B2B Marketing
B2B Salespeople Want a Slew of Tools, Not Just One
The Rise of the Event Technology Stack