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Data is from the January 2017 NewVantage Partners "Big Data Executive Survey 2017." 50 US business and technology decision-makers from Fortune 1,000 firms or industry leading firms in various industries were surveyed during November-December 2016. NewVantage Partners is a consultancy specializing in big data and analytics.
CRM vs. Brand Spending Growth According to US Marketing Executives, Aug 2014-Aug 2017 (% change)
Barriers to Leveraging Data According to US Chief Data Officers (CDOs) and CIOs, June 2017 (% of respondents)
Leading Business Challenges According to US Chief Data Officers (CDOs), June 2017 (% of respondents)
Reasons for Hiring a Chief Data Officer (CDO) According to US CIOs, June 2017 (% of respondents)
US Digital Video Ad Benchmarks: Video Completion Rate (VCR), by Gender and Video Ad Length, H2 2016 (among impressions served by Jun Group)
Digital Transformation 2017: Disrupting 'Business as Usual'
US Teens and Their Smartphones: The All-Purpose Device for Liking, Snapping, Ad Avoiding, Shopping and More
Mothers' Digital Media Usage Is All About Convenience and Commiseration
Becoming a Mother Changes How a Woman Uses Social Media
Carl's Jr. Experiments with Live Ads During Vice Stream
Most US CFOs Plan to Bankroll Customer, Financial Analytics