How Would US Marketing Professionals Rate Their Company's Current Understanding of Data-Driven Attribution*? (% of respondents, Sep 2018) - eMarketer

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How Would US Marketing Professionals Rate Their Company's Current Understanding of Data-Driven Attribution*? (% of respondents, Sep 2018)

How Would US Marketing Professionals Rate Their Company's Current Understanding of Data-Driven Attribution*? (% of respondents, Sep 2018)

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  • Measurement:

    (% of respondents, Sep 2018)

  • Data Covered:

  • Source:

    ClickZ

  • Methodology:

    Data is from the December 2018 ClickZ report titled "The State of Marketing Measurement, Attribution & Data Management" in partnership with Fospha. 370 US marketing professionals were surveyed during September 2018. Respondents were made up of brand/client-side marketers (63%) and marketing agency professionals (37%). Fospha is a marketing optimization specialist.

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