Plans & Pricing
Does My Company Subscribe?
(% of respondents, Sep 2018)
Data is from the December 2018 ClickZ report titled "The State of Marketing Measurement, Attribution & Data Management" in partnership with Fospha. 370 US marketing professionals were surveyed during September 2018. Respondents were made up of brand/client-side marketers (63%) and marketing agency professionals (37%). Fospha is a marketing optimization specialist.
What Obstacles Are Preventing US TV Advertisers from Using Data to Build Audience Segments? (% of respondents, April 2019)
How Much of US TV Advertisers' TV Ad Spending Is Audience-Based*? (% of total, 2018-2020)
How Much of US TV Advertisers' TV Ad Spending Is Data-Enabled*? (% of total, 2018-2020)
Mobile In-App Ad Performance Metrics Worldwide: Post-Install Action Rates, Display vs. Video, Q1 2019
Mobile In-App Display Ad Performance Metrics Worldwide: Post-Install Action Rates, by Format, Q1 2019
The Brand-Agency Relationship: Streamlining with In-House Teams and Flexible Engagement Models
Customer Experience 2019 (Part 2)—Personalization and Data-Driven Experiences: The Building Blocks of a Better Customer Experience (A 4-Part Series)
How Advertisers Are Navigating Changing Auction Dynamics
How GroupM Utilizes Supply Path Optimization
Connected TV Ad Inventory Keeps Growing
Five Charts: The State of Header Bidding