How Much Do US Internet Users Plan to Spend on the 2018 Holiday Season Compared with 2017? (% of respondents, by demographic) - eMarketer

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How Much Do US Internet Users Plan to Spend on the 2018 Holiday Season Compared with 2017? (% of respondents, by demographic)

How Much Do US Internet Users Plan to Spend on the 2018 Holiday Season Compared with 2017? (% of respondents, by demographic)

Chart Profile

  • Measurement:

    (% of respondents, by demographic)

  • Data Covered:

  • Source:

    OpenX | The Harris Poll

  • Methodology:

    Data is from the September 2018 OpenX "2018 Consumer Holiday Shopping Report" in partnership with The Harris Poll. 2,021 US internet users ages 18+ were surveyed online during August 30-September 6, 2018. Respondents identified as female (57%) and male (42%). Respondents identified their age as 18-24 (8%), 25-34 (16%), 35-44 (17%), 45-54 (17%), 55-64 (18%) and 65+ (23%). Respondents identified their household income as less than $15K (6%), $15K-$24,999 (7%), $25K-$34,999 (8%), $35K-$49,999 (13%), $50K-$74,999 (18%), $75K-$99,999 (15%), $100K-$124,999 (14%), $125K-$149,999 (8%), $150K-$199,999 (5%), $200K-$249,999 (1%), $250K or more (2%) and prefer not to answer (3%). Respondents identified their employment status as employed (59%), not employed, but looking for work (4%), not employed and not looking for work (1%), not employed and unable to work due to disability or illness (5%), retired (22%), student (3%) and stay-at-home spouse or partner (6%). OpenX is a programmatic advertising technology company.

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