How Likely Are US Millennial Shoppers to Consider Purchasing Private-Label Products? (% of respondents, by category, Aug 2018) - eMarketer
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How Likely Are US Millennial Shoppers to Consider Purchasing Private-Label Products? (% of respondents, by category, Aug 2018)

How Likely Are US Millennial Shoppers to Consider Purchasing Private-Label Products? (% of respondents, by category, Aug 2018)

Chart Profile

  • Measurement:

    (% of respondents, by category, Aug 2018)

  • Data Covered:

  • Source:

    Cadent Consulting Group

  • Methodology:

    Data is from the November 2018 Cadent Consulting Group report titled "The Branding of Private Label." Nearly 500 manufacturers, retailers and shoppers worldwide (98-99% were based in the US) ages 18-64 were surveyed online during August 2018. Respondents were manufacturers (128), retailers (61) and shoppers (300).

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