How Likely Are US Internet Users to Choose a Store that Offers Select Services? (% of respondents, by age, Dec 2018) - eMarketer

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How Likely Are US Internet Users to Choose a Store that Offers Select Services? (% of respondents, by age, Dec 2018)

How Likely Are US Internet Users to Choose a Store that Offers Select Services? (% of respondents, by age, Dec 2018)

Chart Profile

  • Measurement:

    (% of respondents, by age, Dec 2018)

  • Data Covered:

  • Source:

    BRP (Boston Retail Partners) | Manhattan Associates

  • Methodology:

    Data is from the April 2019 BRP Consulting report titled "Consumer Shopping Habits: The Generation Gap" sponsored by Manhattan Associates. 1,298 US internet users ages 18+ were surveyed online during December 2018. Internet users were 46% male and 54% female. Internet users were from the following generations: Gen Z (5%), millennials (30%), Gen X (24%), baby boomers (35%) and seniors (7%). Generations were defined as the following age ranges: Gen Z (18-21), millennials (22-37), Gen X (38-54), baby boomers (54-72) and seniors (73+).

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