How Have Companies Worldwide Changed Their Focus on Data, Metrics and Analysis Over the Past 5 Years? (% of respondents, agency vs. in-house, Jan 2019) - eMarketer

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How Have Companies Worldwide Changed Their Focus on Data, Metrics and Analysis Over the Past 5 Years? (% of respondents, agency vs. in-house, Jan 2019)

How Have Companies Worldwide Changed Their Focus on Data, Metrics and Analysis Over the Past 5 Years? (% of respondents, agency vs. in-house, Jan 2019)

Chart Profile

  • Measurement:

    (% of respondents, agency vs. in-house, Jan 2019)

  • Data Covered:

  • Source:

    Dimensional Research | YouAppi

  • Methodology:

    Data is from a February 2019 YouAppi survey conducted by Dimensional Research. 543 marketing professionals worldwide were surveyed online during January 23-31, 2019. All respondents had responsibility for brand and/or performance marketing at their organization. 65% of respondents were based in North America, 18% in Europe, 12% in Asia-Pacific, 3% in the Middle East & Africa and 2% in Latin America. YouAppi is a growth marketing platform for mobile brands.

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