How Do US Agency and Marketing Professionals Define Over-the-Top (OTT) Video*? (% of respondents, March 2019) - eMarketer

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How Do US Agency and Marketing Professionals Define Over-the-Top (OTT) Video*? (% of respondents, March 2019)

How Do US Agency and Marketing Professionals Define Over-the-Top (OTT) Video*? (% of respondents, March 2019)

Chart Profile

  • Measurement:

    (% of respondents, March 2019)

  • Data Covered:

  • Source:

    Advertiser Perceptions | Interactive Advertising Bureau (IAB)

  • Methodology:

    Data is from the April 2019 Interactive Advertising Bureau (IAB) "Digital Content NewFronts: 2019 Video Ad Spend Report" conducted by Advertiser Perceptions. 350 US agency (40%) and marketing (60%) professionals were surveyed online during February 18-March 1, 2019. Respondents identified their industries as automotive, CPG, fashion & apparel, finance, home furnishings, media & entertainment, retail and telecommunications. All respondents were involved in digital video advertising decision-making, had $1+ million in total annual ad spending in 2018 and had at minimum a modest understanding of the Digital Content NewFronts.

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