Plans & Pricing
Does My Company Subscribe?
(% of respondents, March 2019)
Advertiser Perceptions | Interactive Advertising Bureau (IAB)
Data is from the April 2019 Interactive Advertising Bureau (IAB) "Digital Content NewFronts: 2019 Video Ad Spend Report" conducted by Advertiser Perceptions. 350 US agency (40%) and marketing (60%) professionals were surveyed online during February 18-March 1, 2019. Respondents identified their industries as automotive, CPG, fashion & apparel, finance, home furnishings, media & entertainment, retail and telecommunications. All respondents were involved in digital video advertising decision-making, had $1+ million in total annual ad spending in 2018 and had at minimum a modest understanding of the Digital Content NewFronts.
How Do US Agency and Marketing Professionals Expect Select Channels of TV/Digital Video Ad Spending to Change? (% of respondents, March 2019)
What Obstacles Are Preventing US Agency and Marketing Professionals from Using More Over-the-Top (OTT) Ads? (% of respondents, March 2019)
US Digital Video Ad Performance Metrics: Ad View Share, by Device/Channel, Q4 2015-Q4 2018 (% of total ads served by FreeWheel)
What Types of Mobile Advertising Do Advertising Professionals in Spain Use at Their Company/With Clients? (% of respondents, March 2019)
How Do TV Industry Professionals Worldwide Expect Select TV/Video-on-Demand (VOD) Services to Grow? (% of respondents, Jan 2019)
Advanced Targeting on TV 2019: An Update Ahead of the Upfronts
A Primer on Automating TV Buying: Television Update, Q2 2019
Roku Eschews Open Exchanges for Premium Deals
The Allure of Video-on-Demand Advertising
Marketers Are Split on How They Define OTT
Advanced TV Is the New Frontier for DSPs