How Do US Ad Industry Professionals* Rate the Efforts of Select Platforms to Improve Brand Safety? (% of respondents, Nov 2018) - eMarketer

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How Do US Ad Industry Professionals* Rate the Efforts of Select Platforms to Improve Brand Safety? (% of respondents, Nov 2018)

How Do US Ad Industry Professionals* Rate the Efforts of Select Platforms to Improve Brand Safety? (% of respondents, Nov 2018)

Chart Profile

  • Measurement:

    (% of respondents, Nov 2018)

  • Data Covered:

  • Source:

    Digiday | GumGum

  • Methodology:

    Data is from the February 2019 GumGum and Digiday report titled "Time for a check-up: The brand safety crisis one year later." 274 US ad industry professionals from agencies, brands, online publishers and technology providers were surveyed during October 27-November 25, 2018. GumGum is a digital marketing platform.

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