How Do Internet Users Worldwide React to a Brand Based on Its Stand on Societal Issues? (% of respondents, 2017 & 2018) - eMarketer

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How Do Internet Users Worldwide React to a Brand Based on Its Stand on Societal Issues? (% of respondents, 2017 & 2018)

How Do Internet Users Worldwide React to a Brand Based on Its Stand on Societal Issues? (% of respondents, 2017 & 2018)

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  • Measurement:

    (% of respondents, 2017 & 2018)

  • Data Covered:

  • Source:

    Edelman

  • Methodology:

    Data is from the October 2018 Edelman report titled "2018 Edelman Earned Brand." 8,000 internet users ages 18+ in Brazil (n=1,000), China (n=1,000), France (n=1,000), Germany (n=1,000), India (n=1,000), Japan (n=1,000), the UK (n=1,000) and US (n=1,000) were surveyed online during July 10-20, 2018. For the whole survey sample of 8,000, the margin of error is +/-1.1 percentage points. For the country survey samples of 1,000, the margin of error is +/-3.1 percentage points. A separate mobile survey of 32,000 respondents in Brazil (n=4,000), China (n=4,000), France (n=4,000), Germany (n=4,000), India (n=4,000), Japan (n=4,000), the UK (n=4,000) and US (n=4,000) were surveyed during June 29-July 24, 2018. For the whole survey sample of 32,000, the margin of error is +/-0.6 percentage points. For the country survey samples of 4,000, the margin of error is +/-1.6 percentage points.

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