Plans & Pricing
Does My Company Subscribe?
(% of respondents in each group, Aug 2018)
Data is from the January 2018 Kantar report titled "Getting Media Right 2018: Extraordinary Marketing Through Integrated, Holistic Advertising" as cited in the Kantar "AdReaction: Getting Gender Right" report. 468 senior marketing leaders at advertisers, agencies and media companies worldwide were surveyed online during August 2018. Respondents identified their company as advertiser (35.5%), agency (46.2%) or media/publisher (18.4%) located in APAC (18.6%), Europe (18.2%), Latin America (13.0%) or North America (37.4%).
Which Information Sources Have the Largest Effect on Influencing Luxury Good Purchases According to Luxury Buyers in China? (% of respondents, Jan 2019)
UK Digital Display Ad Spending Share, by Format, 2018 (millions of £ and % of total)
UK Smartphone Display Ad Spending Share, by Format, 2018 (millions of £ and % of total)
What Type of Ads Are US Millennial vs. Total Internet Users Likely to Engage with? (% of respondents, March 2019)
Areas in Which US Agencies and Marketers Will Be Decreasing Their Investment This Year, March 2019 (% of respondents)
Advanced Targeting on TV 2019: An Update Ahead of the Upfronts
Digital Display Ad Pricing StatPack: Banner, Video, Mobile and Native CPMs, and Pricing Trends to Watch for in 2019
How Advertisers Are Navigating Changing Auction Dynamics
How GroupM Utilizes Supply Path Optimization
Five Charts: The State of Ad Fraud
Advanced TV Is the New Frontier for DSPs