Google Shopping Performance Metrics for US Retailers, by Industry, 2018 - eMarketer

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Google Shopping Performance Metrics for US Retailers, by Industry, 2018

Google Shopping Performance Metrics for US Retailers, by Industry, 2018

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  • Data Covered:

  • Source:

    Sidecar

  • Methodology:

    Data is from the March 2019 Sidecar "2019 Benchmarks Report: Google Ads in Retail." Sidecar examined hundreds of US retailers with active campaigns in Google's paid search and shopping channels for full years of 2017 and 2018. Findings are based on Google Ads data during January 2019. Sidecar examined retailers of varying sizes across 14 verticals. All desktop segmentation in the analysis included tablet data.

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