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(among campaigns analyzed by iProspect)
Data is from the July 2017 iProspect report titled "Paid Search Trends: 2017 Q2." Data is based on analysis of over 200,000 active paid search campaigns worldwide among 1,800 Google AdWords accounts measured during Q2 2017. Search and Google PLAs/shopping ads were included. YouTube and the Google Display Network were excluded. Accounts are managed by iProspect US, but spending is not confined to US markets. iProspect is a performance media agency.
Smartphone Users and Penetration in Switzerland, 2017-2022 (millions, % change and % of population)
Smartphone Users and Penetration in Austria, 2017-2022 (millions, % change and % of population)
Technologies that US Digital Buyers Use or Plan to Use for Shopping, Nov 2017 (% of respondents)
Leading Mobile Travel Apps in China, Ranked by Reach, Q1 2018 (% reach and % change vs. prior quarter*)
Daily Active Mobile Short Video App Users in China, by Platform, Dec 2017 & March 2018 (millions)
Retail Mcommerce in France and Germany: Consumers Gain Confidence as Retailers Improve Mobile Offerings
US Ad Spending: Facebook and Google to Capture Over One-Quarter of the Market
Measurement to Take Center Stage at the NewFronts
How B2Bs Can Dive Into Digital Commerce, but Stay Human
eMarketer: Mobile Ad Spending to Surpass TV in 2018
In China, Mobile Usage Will Overtake TV This Year