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(among campaigns analyzed by iProspect)
Data is from the July 2017 iProspect report titled "Paid Search Trends: 2017 Q2." Data is based on analysis of over 200,000 active paid search campaigns worldwide among 1,800 Google AdWords accounts measured during Q2 2017. Search and Google PLAs/shopping ads were included. YouTube and the Google Display Network were excluded. Accounts are managed by iProspect US, but spending is not confined to US markets. iProspect is a performance media agency.
Digital* and Mobile** Video Viewer Penetration in Western Europe, by Country, 2016-2021
Digital* and Mobile** Video Viewer Penetration in Latin America, by Country, 2016-2021
Digital* and Mobile** Video Viewer Penetration in Asia-Pacific, by Country, 2016-2021
Site Feature that US Apparel Digital Buyers Value the Most When Shopping for Apparel Digitally, Nov 2017 (% of respondents)
Mobile Video Viewer Penetration in France, by Age, 2018 (% of internet users in each group)
Asia-Pacific Retail and Ecommerce Sales: eMarketer's Updated Estimates for 2017–2021
Time Spent with Media and Ad Spending in South Korea: eMarketer's Estimates and Forecast
The Next Great AI Advancements Will Come from Marketer-Vendor Partnerships
Mobile Apps, Influencer Marketing Top Fraud Targets for 2018
Android Dominates the Global Smartphone Market, but Falls Short in the US
How Marketers Can Protect Themselves from Breaches