Google Search Ad Benchmarks Worldwide: Click Share, by Device, Q1 2016-Q2 2017 (among campaigns analyzed by iProspect) - eMarketer
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Google Search Ad Benchmarks Worldwide: Click Share, by Device, Q1 2016-Q2 2017 (among campaigns analyzed by iProspect)

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  • Measurement:

    (among campaigns analyzed by iProspect)

  • Data Covered:

  • Source:

    iProspect

  • Methodology:

    Data is from the July 2017 iProspect report titled "Paid Search Trends: 2017 Q2." Data is based on analysis of over 200,000 active paid search campaigns worldwide among 1,800 Google AdWords accounts measured during Q2 2017. Search and Google PLAs/shopping ads were included. YouTube and the Google Display Network were excluded. Accounts are managed by iProspect US, but spending is not confined to US markets. iProspect is a performance media agency.

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