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(among campaigns analyzed by iProspect)
Data is from the August 2016 iProspect report titled "Paid Search Trends: 2016 Q2." Data is based on analysis of 145,000 active paid search campaigns worldwide among 1,500 Google AdWords accounts measured during Q2 2016. Accounts are managed by iProspect US, but spending is not confined to US markets. iProspect is a performance media agency.
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Technologies that US Digital Buyers Use or Plan to Use for Shopping, Nov 2017 (% of respondents)
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