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(billions and % of total)
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
Top 10 US Advertisers, Ranked by Paid Search Ad Spending on Nonbranded Grocery-Related Keywords*, June 2015-May 2016 & June 2016-May 2017 (thousands)
Total Media Ad Spending Worldwide, by Region, 2017 & 2018 (billions, % change and % of total)
Total Media Ad Spending Growth in the US and Worldwide, 2015-2021 (% change)
US Traditional Media Ad Spending, by Media, 2017 & 2018 (billions, % change and % of total)
US Digital Ad Spending, Q1 2013-Q1 2017 (billions and % change vs. same period of prior year)
US Media and Entertainment Industries StatPack 2017: Digital Ad Spending Forecast and Trends
US Healthcare and Pharma Industry StatPack 2017: Digital Ad Spending Forecast and Trends
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