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(billions and % of total)
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
Share of Time Spent with Social Media Among US Social Media Users, by Device and Age, Q3 2016 (% of total)
Leading Super Bowl Advertisers, Ranked by Ad Spending, 2016
Super Bowl In-Game vs. Pregame/Postgame Ad Spending, 2007-2016 (millions)
Mobile Programmatic Ad Benchmarks in Select Countries: In-App vs. Mobile Web Spending Share, Q3 2016 (% of total on Smaato's platform)
US Digital and Total Ad Spending Growth, by Format, 2012-2018 (% change)
Digital Video Advertising Best Practices 2017: Expert Insights for More Effective Campaigns
The US Automotive Industry H2 2016 Update: Digital Ad Spending Forecast and Trends
How Time Inc. Makes Its Mobile Sites and Apps as Appealing as the Social Newsfeed
Fake News, Ad Fraud Could Have Advertisers Pulling Dollars Out of Digital
Forget Mobile Web vs. Apps—Why Bloomberg Needs Both for Growth
Listen In: A Conversation About Cross-Device Targeting with Lauren Fisher