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(billions and % of total)
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
US Programmatic Digital Display Ad Spending, 2015-2020 (billions and % change)
US Programmatic Digital Display Ad Spending, by Format, 2015-2020 (billions)
Tactics that Occupied vs. Will Occupy Their Time/Resources According to US Digital Marketing/Media Practitioners, 2015-2017 (% of respondents)
Topics/Developments that Will Command Most of Their Attention According to US Digital Marketing/Media Practitioners, 2016 & 2017 (% of respondents)
US Facebook and Instagram Ad Benchmarks: CPM, CPC and CTR, Q4 2015 & Q4 2016 (among impressions analyzed by Kinetic Social)
US Time Spent with Mobile: A Deep Dive into Mobile App and Web Time
US Digital Display Advertising Trends 2017: Nine Things Changing the Way Buyers and Sellers Do Business
Programmatic Creative Gives popchips More Bang for Their Buck
For Honest Tea, Programmatic Is Key to Optimizing Small Budget
Getting in Front of the Right Audience: Worthwhile—and Costly
Nestlé Waters: Brand, Publisher Goal Is Still About 'Telling Interesting Stories'