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(billions and % of total)
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
US Local Ad Spending Share, Traditional vs. Digital, 2017 (% of total)
US Local Ad Spending, 2017 & 2018 (billions and % change)
Top 10 Countries, Ranked by Increase in Total Media Ad Spending, 2017-2020 (billions)
Top 20 US Digital Radio Companies, Ranked by Average Active Sessions, Sep 2017
Digital Video Ad Spending Share According to US Senior Marketers, by Platform, Sep 2017 (% of total)
US B2B Digital Advertising: An eMarketer Forecast, and Three Factors Affecting Growth
Beyond the Duopoly: Exploring Digital Advertising Outside Google and Facebook
What Ad Buyers Want from Programmatic Connected TV vs. OTT
How Location Data Improves Targeting, Measurement for Connected TV and OTT Advertising
In 2018, Marketers Will Discover More AI Applications in Programmatic Advertising
Navigating the Challenges of Connected TV and OTT Advertising