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(billions and % of total)
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
Average Daily Time Spent with Mobile Apps Among Smartphone App Users in Select Countries, by App Category, May 2017 (mins)
Daily Time Spent Using* a Connected Device for School-Specific Work Among US Teen Internet Users, July 2017 (% of respondents)
Weekly Time Spent Viewing Traditional TV Among US Millennials, Q1 2015-Q1 2017 (hrs:mins)
Top 20 Ad Networks/Buy Side Networks, Ranked by US Unique Visitors, June 2017 (millions and % reach)
LGBT-Related Media Activities of US LGBT Internet Users, by Gender and Generation, May 2017 (% of respondents in each group)
Video Advertising in Social Media 2017: Showtime for Facebook, Snapchat and Twitter
Television Update H2 2017: Advanced TV's Progress
For Safelite AutoGlass, All Attribution Models Have Their Limitations
CMO One-to-One: Boxed Is On an Attribution Transformation Journey
Artificial Intelligence Is Strengthening LegalZoom's Digital Radio Advertising Efforts
Pharmaceutical Brands Can Use Programmatic Technology, Too