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(billions and % of total)
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
Weekly Time Spent Playing Educational Games vs. Viewing Media on Electronic Devices Among US Children, by Age, May 2017 (hours)
US Parents Who Worry that Their Child Spends Too Much Time on Electronic Devices, by Age of Child, May 2017 (% of respondents)
Parents in Select Countries Who Worry that Their Child* Spends Too Much Time on Electronic Devices, April 2017 (% of respondents)
Weekly Time Spent on Free-Time Activities Among US Children, by Type, May 2017 (hours)
Devices Used Simultaneously While Watching TV According to US Internet Users, June 2017 (% of respondents)
Global Social Media StatPack: Platforms, Users and Devices
US Time Spent with Media: eMarketer's Updated Estimates for 2017
Why Buy-Side Platforms Are Saying Goodbye to Some Sellers
eBay: Header Bidding Promises to Bring Transparency to Programmatic Advertising
Consolidation Is Inevitable for Demand- and Supply-Side Platforms
Listen In: What Does Media Multitasking Look Like?