Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Interactive Advertising Bureau (IAB) | Winterberry Group
Data is from the February 2018 Interactive Advertising Bureau (IAB) and Winterberry Group report titled "The Outlook for Data 2018: A Snapshot Into the Evolving Role of Audience Insight." 99 digital media professionals were surveyed online between December 2017-January 2018. Respondents were members of IAB special-interest data and programmtic councils. Respondents were not required to answer every question. Respondents identified their profession as marketers (5.1%), marketing service providers (17.2%), publishers or media providers (30.3%), technology developers (41.4%) and other (6.1%) with less than 1 year experience (0%), between 1-5 years (13.1%), between 6-10 years (26.3%), between 11-15 years (24.2%) and more than 16 years (35.4%). Winterberry Group is a consulting firm for advertising, marketing and media organizations.
What Did US Ad Executives Think Was the Most Overrated Word/Term of 2018? (% of respondents)
Do Marketing and Media Professionals Worldwide Believe Advertisers Who Can Identify, Organize and Motivate the Right Talent Will Tend to Deliver a Stronger Marketing Performance? (% of respondents, Nov 2018)
Mobile Dating App Performance Metrics Worldwide: Average Install-to-Subscription Rate, by Gender, 2016-2018
What Actions Are US Digital Device Users Likely to Take as a Result of Personalized Brand Content? (% of respondents, Dec 2018)
Mobile Dating App Performance Metrics Worldwide: Average User Acquisition Costs, by Region, Nov 2018
Top 10 Tech Trends from CES 2019: How 5G, AI and the IoT Are Changing the Status Quo
Advancing Marketing Attribution: A Companywide Blueprint for Success (Part 1 of a Two-Part Series)
How Advertisers Are Navigating Changing Auction Dynamics
How GroupM Utilizes Supply Path Optimization
Agency Pros Say Fraud Is Biggest Threat to Their Budgets
How Forbes Is Digitally Transforming Itself