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(% of respondents)
Data is from the January 2016 UBM Game Network "Game Developers Conference (GDC) 2016 State of the Industry Report." 2,175 game industry professionals worldwide were surveyed during November 15-December 14, 2015. Respondents have attended the Game Developers Conference (GDC) at least once in the past the 3 years. The margin of error is +/-3%.
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
Factors that US Senior Marketers Consider When Selecting an Ad/Marketing Software Vendor, Oct 2017 (% of respondents)
US Senior Marketers Who See Dollars from Traditional IT Budget Reallocated to Ad/Marketing Budget due to Digital, Oct 2017 (% of respondents)
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