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(% of respondents)
Data is from an August 2017 CivicScience survey. 15,384 US millennial internet users ages 18-34 were surveyed online from July 1, 2015-August 7, 2017 about their Snapchat usage. The figures were weighted according to US Census figures for gender and age. The margin of error is +/-1 percentage point. CivicScience is an online polling company that polls consumers on their favorite websites and social networks.
Change in Time Spent Using Snapchat over the Past Year vs. Next Year According to US Snapchat Users, by Age, Dec 2017 (% of respondents)
Devices/Technologies of Which US Parent Internet Users Are Confident They Can Manage* Their Child's Use, Sep 2017 (% of respondents)
US College Student Internet Users' Favorite Apps, Oct 2017 (% of respondents)
Young Adult Internet Users in Select Countries Who Communicate More Digitally* vs. In-Person, Sep 2017 (% of respondents)
Most Important Mobile Apps According to US Internet Users, by Demographic, Q2 2017 (% of respondents in each group)
The Digital Lives of US Kids: Mapping Their Distinctive Highs and Lows
US Teens and Their Smartphones: The All-Purpose Device for Liking, Snapping, Ad Avoiding, Shopping and More
Marketing to US Hispanics: Moving Past the Misconceptions
Marketers' Roundtable: How Snapchat Compares to TV as an Advertising Channel
From Facebook to 'Finstagram,' Teens Have Distinct Reasons for Using Each Social App
Young Millennials Are All About Snapchat