Schedule a Demo
Does My Company Subscribe?
(% of respondents)
Data is from an August 2017 CivicScience survey. 16,107 US millennial internet users ages 18-34 were surveyed online from July 1, 2015-August 7, 2017 about their Instagram usage. The figures were weighted according to US Census figures for gender and age. The margin of error is +/-1 percentage point. CivicScience is an online polling company that polls consumers on their favorite websites and social networks.
Frequency with Which US Millennial Internet Users Use Snapchat, Q1 2016-Q3 2017 (% of respondents)
Frequency with Which US Millennial Internet Users Use Instagram, Q1 2016-Q3 2017 (% of respondents)
US Instagram vs. Snapchat Users, by Age, 2016-2021 (millions)
Social Media Platforms/Dating Apps Actively Used* by US LGBT Internet Users, by Gender and Generation, May 2017 (% of respondents in each group)
Change/Expected Change in Time Spent Using Snapchat over the Past Year vs. Next Year According to US Snapchat Users, by Age, May 2017 (% of respondents)
US Hispanics 2016: Who They Are, What They're Doing on Digital and Ad Spending to Reach Them
11 Key Digital Trends for 2016: Our Predictions for What Will—and Won't—Happen Next Year
Marketing to US Hispanics: Moving Past the Misconceptions
Marketers' Roundtable: How Snapchat Compares to TV as an Advertising Channel
Young Millennials Are All About Snapchat
Snapchat and Instagram's Young Audiences Rarely Notice Ads on Platforms