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(% of respondents)
Data is from an August 2017 CivicScience survey. 16,107 US millennial internet users ages 18-34 were surveyed online from July 1, 2015-August 7, 2017 about their Instagram usage. The figures were weighted according to US Census figures for gender and age. The margin of error is +/-1 percentage point. CivicScience is an online polling company that polls consumers on their favorite websites and social networks.
Most Important Mobile Apps Among US Internet Users, by Gender, Q2 2017 (% of respondents in each group)
Most Important Mobile Apps According to US Internet Users, by Demographic, Q2 2017 (% of respondents in each group)
Timeframe in Which US Internet Users Last Used Snapchat, by Demographic, Aug 2017 (% of respondents)
US Millennial Snapchat User Penetration, by Age, June 2014-June 2017 (% of smartphone app users in each group)
Frequency with Which US Millennial Internet Users Use Snapchat, Q1 2016-Q3 2017 (% of respondents)
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Marketers' Roundtable: How Snapchat Compares to TV as an Advertising Channel
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Young Millennials Are All About Snapchat