Frequency with Which Digital Buyers in China vs. Worldwide Shop, by Channel/Device, Sep 2016 (% of respondents) - eMarketer
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Frequency with Which Digital Buyers in China vs. Worldwide Shop, by Channel/Device, Sep 2016 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    PricewaterhouseCoopers (PwC)

  • Methodology:

    Data is from the May 2017 PricewaterhouseCoopers (PwC) report titled "eCommerce in China - the future is already here." This report is part of the global report titled "Total Retail 2017." 24,471 digital buyers worldwide ages 18+ were surveyed online during August-September 2016, including 905 digital buyers in China living in tier 1 (43%), tier 2 (38%) and tier 3 (20%) cities. The survey encompassed 32 countries/regions: Australia, Belgium, Brazil, Canada, Chile, China, Denmark, Egypt, France, Germany, Hong Kong, Hungary, Indonesia, Ireland, Italy, Japan, Malaysia, Poland, Philippines, Russia, Saudi Arabia, Singapore, South Africa, Spain, Sweden, Switzerland, Thailand, Turkey, United Arab Emirates, the UK, the US and Vietnam.

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