Factors that Negatively Affect Digital Video Ad Spending According to US Advertisers/Agencies, Feb 2016 (% of respondents) - eMarketer

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Factors that Negatively Affect Digital Video Ad Spending According to US Advertisers/Agencies, Feb 2016 (% of respondents)

Factors that Negatively Affect Digital Video Ad Spending According to US Advertisers/Agencies, Feb 2016 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Forrester Consulting | Videology

  • Methodology:

    Data is from the March 2016 Forrester Consulting report titled "TV and Digital Video Evolve As Complementary Allies" commissioned by Videology. 100 US decision-makers at advertisers, agencies, media companies (traditional and online-only video content producers) were surveyed during December 2015-February 2016. To qualify for the survey, advertisers' companies had to earn $250+ million in revenues, agencies had to represent a national customer profile and media companies had to be listed in the top 500 sites for web traffic. 10 in-depth interviews with decision-makers were also conducted. Respondents were offered a small incentive to participate.

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