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(% of respondents)
Forrester Consulting | Videology
Data is from the March 2016 Forrester Consulting report titled "TV and Digital Video Evolve As Complementary Allies" commissioned by Videology. 100 US decision-makers at advertisers, agencies, media companies (traditional and online-only video content producers) were surveyed during December 2015-February 2016. To qualify for the survey, advertisers' companies had to earn $250+ million in revenues, agencies had to represent a national customer profile and media companies had to be listed in the top 500 sites for web traffic. 10 in-depth interviews with decision-makers were also conducted. Respondents were offered a small incentive to participate.