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(% of respondents)
Mirren | RSW/US
Data is from the May 2017 Mirren and RSW/US "New Business Tools: 2017 Annual Report: A Review of the Most Important Tools Your Agency Should Be Using for New Business." 396 US ad agency executives were surveyed during March-April 2017. Respondents identified the number of employees at their company as fewer than 25 (36%), 26-50 (19%), 51-99 (16%), 100-250 (14%), 251-500 (7%), 501-1,500 (4%) and 1,500+ (4%). Respondents identified their role as client services/account management (6.4%), creative/design (0.5%), management team/department head (38.3%), media planning/buying (0.3%), new business (45.2%), project management/production (0.5%) and strategic/account planning (1.5%). Mirren provides new business strategy for marketing services agencies. RSW/US is a business development group that helps agencies win new business.
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