Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Mirren | RSW/US
Data is from the May 2017 Mirren and RSW/US "New Business Tools: 2017 Annual Report: A Review of the Most Important Tools Your Agency Should Be Using for New Business." 396 US ad agency executives were surveyed during March-April 2017. Respondents identified the number of employees at their company as fewer than 25 (36%), 26-50 (19%), 51-99 (16%), 100-250 (14%), 251-500 (7%), 501-1,500 (4%) and 1,500+ (4%). Respondents identified their role as client services/account management (6.4%), creative/design (0.5%), management team/department head (38.3%), media planning/buying (0.3%), new business (45.2%), project management/production (0.5%) and strategic/account planning (1.5%). Mirren provides new business strategy for marketing services agencies. RSW/US is a business development group that helps agencies win new business.
Average Number of Ad Networks, Exchanges and Supply-Side Platforms (SSPs) Used by US Publishers, June 2016-June 2018 (among the largest 500 publishers on the Pathmatics platform)
Average Number of Supply-Side Platforms (SSPs) Used by US Publishers, June 2016-June 2018 (among the largest 500 publishers on the Pathmatics platform)
Extent to Which B2B Marketers in North America Understand the Differences Between Artificial Intelligence, Machine Learning and Predictive Modeling, Q1 2018 (% of respondents)
Capabilities that UK and US Advertising Decision-Makers Want from Cross-Channel Audience-Based Technology Solutions, May 2018 (% of respondents)
Important Marketing and Measurement Technologies According to US Marketing Executives, March 2018 (% of respondents)
B2B Marketing Data: Capturing and Managing Data for Actionable Insights
What’s Next for Voice Control?: Digital Assistants, Smart Speakers and the IoT
How SAP Wields Its Data Lake
Marketers’ Roundtable: Your Data-Driven Marketing Is Only as Strong as the Tech Stack That Supports It
As Ad Sector Focuses on Data, Lots of Deals Get Done
Why Marketers Struggle to Define Artificial Intelligence