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(millions and % change)
NetRatings Japan Inc. | Nielsen
Data is from the September 2017 Nielsen NetRatings Japan "Social Network Usage Study" as cited in press release. Data in the report was established based on data collected in August 2017 from Nielsen Mobile NetView, which monitors a mobile audience panel of 8,000 smartphone users (4,000 each of iOS and Android) ages 18+ in Japan.
Mobile Ad Spending in Japan, 2017-2022 (billions, % change and % of digital ad spending)
Mobile Ad Spending in South Korea, 2017-2022 (billions, % change and % of digital ad spending)
Primary Factor that Would Prevent US Internet Users from Using a Mobile Payment App*, Feb 2018 (% of respondents)
US Native Mobile Display Ad Spending, 2016-2019 (billions, % change and % of total)
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