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Censuswide | TVTY
Data is from the September 2016 TVTY report titled "Mastering Moment Marketing" conducted by Censuswide. 200 UK digital brand marketers were surveyed in June 2016. All respondents were from companies with revenues of at least £1 million. The retail sector accounted largest segment of respondents (30%), followed by technology (19%). Agency-side digital marketers were excluded from this study. TVTY enables advertisers to synchronize their digital campaigns with offline events in real time.
Criteria that Influence US Ad/Marketing Professionals to Purchase from a Data Management Platform (DMP), Jan 2018 (index*)
Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018 (% of respondents)
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
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