Extent to Which US Publishers vs. Brand/Agency Professionals Are Factoring Viewability into Their Media Transactions, Dec 2017 (% of respondents) - eMarketer
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Extent to Which US Publishers vs. Brand/Agency Professionals Are Factoring Viewability into Their Media Transactions, Dec 2017 (% of respondents)

Extent to Which US Publishers vs. Brand/Agency Professionals Are Factoring Viewability into Their Media Transactions, Dec 2017 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Integral Ad Science

  • Methodology:

    Data is from the February 2018 Integral Ad Science report titled "Look ahead: Transparency will shape 2018." 816 US digital advertising professionals at agencies (n=406), brands (n=58) and publishers (n=194) from the Integral Ad Science contacts database were surveyed online during December 4-15, 2017. Integral Ad Science is a global media valuation platform.

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