Extent to Which US Marketing Executives Employ Analytics to Measure Marketing Campaign Returns, Oct 2014 (% of respondents) - eMarketer
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Extent to Which US Marketing Executives Employ Analytics to Measure Marketing Campaign Returns, Oct 2014 (% of respondents)

Extent to Which US Marketing Executives Employ Analytics to Measure Marketing Campaign Returns, Oct 2014 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Forbes Insights

  • Methodology:

    Data is from the January 2015 Forbes Insight report titled "Data Driven and Digitally Savvy: The Rise of the New Marketing Organization" in association with Turn. 331 US marketing executives from a variety of industires were surveyed in October 2014. Respondents identified their titles as CEO/president/partner/owner/chairman (6%), CFO/treasurer/comptroller/controller (2%), chief digital officer (2%), CIO/CTO/technology director (7%), CMO/marketing director (5%), SVP (6%), VP/business unit director (14%) and VP/director (58%). Respondents identified their function as analytics (10%), business analyst (13%), database marketing (2%), data management (13%), data scientist (3%), marketing (24%) and other (35%). Respondents identified their company's revenues during the most recent fiscal year as less than $100 million (5%), between $100 million-$249.9 million (13%), between $250 million-$499.9 million (15%), between $500 million-$999.9 million (16%), $1 billion or more (48%) and not applicable (3%). Respondents identified the number of employees at their company as between 1,001-5,000 (28%), between 5,001-10,000 (16%), between 10,001-25,000 employees (20%), between 25,001-50,000 employees (11%), more than 50,000 employees (24%) and don't know/not applicable (1%).

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