Extent to Which Their Company Uses Third-Party Data* to Inform Digital Media Strategy According to US Digital Marketers and Customer Insights Professionals, Jan 2015 (% of respondents) - eMarketer
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Extent to Which Their Company Uses Third-Party Data* to Inform Digital Media Strategy According to US Digital Marketers and Customer Insights Professionals, Jan 2015 (% of respondents)

Extent to Which Their Company Uses Third-Party Data* to Inform Digital Media Strategy According to US Digital Marketers and Customer Insights Professionals, Jan 2015 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Forrester Consulting

  • Methodology:

    Data is from the April 2015 Forrester Consulting report titled "Leverage a Data Cooperative for Deeper Customer Insights and Better Business Outcomes" commissioned by Adroit Digital. 103 US consumer insights professionals and 100 digital marketers were surveyed online in January 2015.

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