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Data is from the January 2017 Intel Security report titled "New Family Dynamics in a Connected World" conducted by OnePoll. 13,000 internet users ages 18+ in 14 countries worldwide were surveyed online in December 2016. The majority of respondents were parents. All respondents use an internet-connected device daily. The countries were Australia, Brazil, Canada, France, Germany, India, Italy, Japan, Mexico, the Netherlands, Singapore, Spain, the UK and the US.
Demographic Profile of US Light, Medium and Heavy Digital Shoppers, Dec 2017 (% of total)
UK Internet Users Who Have Used an Ad Blocker, by Demographic, Nov 2017 (% of respondents in each group)
Demographic Profile of US Twitter Users, 2018 (% of social network users in each group)
Demographic Profile of US Tumblr Users, 2018 (% of social network users in each group)
Demographic Profile of US Snapchat Users, 2018 (% of social network users in each group)
US Social StatPack: Usage and Ad Spending for 2016-2020
UK Mobile Payments: After a Slow Start in a Competitive Space, Some Signs of Progress
How Location Data Improves Targeting, Measurement for Connected TV and OTT Advertising
Investing in the Right Measurement Tools Makes a Big Business Impact
Data Feed: March 15, 2018
Just How Different Are Younger and Older Millennials?