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(% of respondents)
CMO Council | SAP
Data is from the September 2017 CMO Council and SAP Hybris report titled "Customer Experience Dynamics: Defining the Requirements for a Strong CX Ecosystem." 367 sales (n=198) and marketing (n=169) professionals worldwide from various industries were surveyed in August 2017 about the sales-marketing dynamic. Marketing respondents were from Africa (11%), Asia-Pacific (23%), Europe (9%), Middle East (4%), North America (48%) and South America (5%). Marketing respondents identified their company's focus as B2B (37%), B2C (15%) and hybrid of B2B and B2C (48%) with sales of less than $50 million (39%), $51-$100 million (12%), $101-$250 million (9%), $251-$500 million (9%), $501-$750 million (3%), $751 million-$1 billion (7%), $1.1-$5 billion (14%) and $5 billion+ (7%). SAP is an enterprise software solutions company.
Average Number of Ad Networks, Exchanges and Supply-Side Platforms (SSPs) Used by US Publishers, June 2016-June 2018 (among the largest 500 publishers on the Pathmatics platform)
Average Number of Supply-Side Platforms (SSPs) Used by US Publishers, June 2016-June 2018 (among the largest 500 publishers on the Pathmatics platform)
Extent to Which B2B Marketers in North America Understand the Differences Between Artificial Intelligence, Machine Learning and Predictive Modeling, Q1 2018 (% of respondents)
Capabilities that UK and US Advertising Decision-Makers Want from Cross-Channel Audience-Based Technology Solutions, May 2018 (% of respondents)
Important Marketing and Measurement Technologies According to US Marketing Executives, March 2018 (% of respondents)
B2B Marketing Data: Capturing and Managing Data for Actionable Insights
What’s Next for Voice Control?: Digital Assistants, Smart Speakers and the IoT
How SAP Wields Its Data Lake
Marketers’ Roundtable: Your Data-Driven Marketing Is Only as Strong as the Tech Stack That Supports It
As Ad Sector Focuses on Data, Lots of Deals Get Done
Why Marketers Struggle to Define Artificial Intelligence