Extent to Which a Brand's Social Media Presence Influences US Social Media Users' Holiday Purchase Decisions, July 2016 (% of respondents) - eMarketer
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Extent to Which a Brand's Social Media Presence Influences US Social Media Users' Holiday Purchase Decisions, July 2016 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    G/O Digital

  • Methodology:

    Data is from the September 2016 G/O Digital report titled "How Social Media Affects Purchasing Decisions." 1,373 US social media users ages 18+ were surveyed online during July 6-12, 2016. All respondents had used Facebook, Instagram or Twitter in the past 3 months. G/O Digital is a digital marketing company for local businesses.

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