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(% of respondents)
Data is from the September 2016 G/O Digital report titled "How Social Media Affects Purchasing Decisions." 1,373 US social media users ages 18+ were surveyed online during July 6-12, 2016. All respondents had used Facebook, Instagram or Twitter in the past 3 months. G/O Digital is a digital marketing company for local businesses.
US Internet Users Who Have Made a Purchase Influenced by a Video on Social Media, by Platform, April 2017 (% of respondents)
Most Important Mobile Apps According to US Internet Users, by Demographic, Q2 2017 (% of respondents in each group)
US Internet Users Who Have Made a Purchase Based on an Ad Seen on Social Media, by Platform, Aug 2017 (% of respondents)
Most Important Mobile Apps Among US Internet Users, by Gender, Q2 2017 (% of respondents in each group)
Leading Mobile App Categories Used by US Internet Users, Q2 2017 (% of respondents)
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