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(% of respondents)
Data is from the September 2016 G/O Digital report titled "How Social Media Affects Purchasing Decisions." 1,373 US social media users ages 18+ were surveyed online during July 6-12, 2016. All respondents had used Facebook, Instagram or Twitter in the past 3 months. G/O Digital is a digital marketing company for local businesses.
US Internet Users Who Have Purchased a Product After Discovering It on a Brand's Social Media Post, by Age, Aug 2017 (% of respondents in each group)
Factors that Would Influence US Internet Users to Purchase a Product from a Brand's Social Media Channel, Aug 2017 (% of respondents)
Frequency with Which US Social Media Users* Find Useful Product Reviews on Social Media, Nov 2017 (% of respondents)
US Internet Users Who Have Purchased a Product After Discovering It on a Brand's Social Media Post, Aug 2017 (% of respondents)
Primary Content Category that Inspires US Social Media Users* on Social Media, Nov 2017 (% of respondents)
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