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Greenlight Insights (formerly Greenlight VR) | Road to VR
Data is from the November 2016 Greenlight Insights (formerly Greenlight VR) "2016 Virtual Reality Industry Report" in conjunction with Road to VR. 514 virtual reality (VR) professionals in North America were surveyed in July 2016. 75% of respondents came from companies that primarily operated in North America (which included Mexico in this study). Respondents belonged to groups of VR professionals (e.g., Silicon Valley Virtual Reality Association) or developed VR content. Greenlight Insights (formerly Greenlight VR) is a VR research company. Road to VR is a VR-focused news site.
Criteria that Influence US Ad/Marketing Professionals to Purchase from a Data Management Platform (DMP), Jan 2018 (index*)
Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018 (% of respondents)
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
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