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Advertiser Perceptions | Interactive Advertising Bureau (IAB)
Data is from the May 2016 Interactive Advertising Bureau (IAB) report titled "Digital Content NewFronts: Video Ad Spend Study" conducted by Advertiser Perceptions. 360 US agency and marketing professionals from a variety of industries were surveyed online during March 14-25, 2016. All respondents were involved in digital video or TV advertising decision-making and had $1+ million in total annual ad spending. Respondents identified their job level as junior-level (11%), midlevel (director) (32%) and senior-level (VP+) (56%). Respondents described their understanding of Digital Content NewFronts as solid (75%) and modest (25%).
US Digital Video Ad Benchmarks: Value Exchange and Native Video Completion Rate (VCR), by Video Ad Length, H2 2016 (among impressions served by Jun Group)
US Digital Video Ad Benchmarks: Video Completion Rate (VCR), by Gender and Video Ad Length, H2 2016 (among impressions served by Jun Group)
Weekly Time Spent with Select Media/Devices Among US Consumers, by Age, Q1 2017 (hrs:mins)
Weekly Time Spent with Select Media/Devices Among US Consumers, by Race/Ethnicity, Q1 2017 (hrs:mins)
Weekly Time Spent with Select Media/Devices Among US Children and Teens, by Age, Q1 2017 (hrs:mins)
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