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eMarketer Chart

Expected Change in TV/Video Ad Spending According to US Agency and Marketing Professionals, by Format, March 2016 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Advertiser Perceptions | Interactive Advertising Bureau (IAB)

  • Methodology:

    Data is from the May 2016 Interactive Advertising Bureau (IAB) report titled "Digital Content NewFronts: Video Ad Spend Study" conducted by Advertiser Perceptions. 360 US agency and marketing professionals from a variety of industries were surveyed online during March 14-25, 2016. All respondents were involved in digital video or TV advertising decision-making and had $1+ million in total annual ad spending. Respondents identified their job level as junior-level (11%), midlevel (director) (32%) and senior-level (VP+) (56%). Respondents described their understanding of Digital Content NewFronts as solid (75%) and modest (25%).

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