Expected Change* in Programmatic and Total Digital Video Budgets According to US Agency vs. Marketing Decision-Makers, June 2016 (% of respondents) - eMarketer

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Expected Change* in Programmatic and Total Digital Video Budgets According to US Agency vs. Marketing Decision-Makers, June 2016 (% of respondents)

Expected Change* in Programmatic and Total Digital Video Budgets According to US Agency vs. Marketing Decision-Makers, June 2016 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Advertiser Perceptions | Trusted Media Brands (TMB)

  • Methodology:

    Data is from the August 2016 Trusted Media Brands (TMB) and Advertiser Perceptions report titled "The Future of Digital Video." 305 US media decision-makers, including agency and client-side marketers, were surveyed as part of the Advertiser Perceptions Omnibus Panel during June 2016. Respondents were involved in media brand selection decisions for digital, mobile, print or TV advertising. Trusted Media Brands is a media and direct marketing company.

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