Expected Change in Marketing Spending According to US Marketing Executives, by Industry and Type, Feb 2016 (% change) - eMarketer

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Expected Change in Marketing Spending According to US Marketing Executives, by Industry and Type, Feb 2016 (% change)

Expected Change in Marketing Spending According to US Marketing Executives, by Industry and Type, Feb 2016 (% change)

Chart Profile

  • Measurement:

    (% change)

  • Data Covered:

  • Source:

    American Marketing Association (AMA) | Deloitte | Duke University's Fuqua School of Business

  • Methodology:

    Data is from the February 2016 Duke University's Fuqua School of Business "The CMO Survey: Results by Firm & Industry Characteristics" commissioned by American Marketing Association (AMA) and Deloitte. 289 US marketers were surveyed online during January 12-February 4, 2016. 94.7% of respondents are VP-level or above.

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