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American Marketing Association (AMA) | Deloitte | Duke University's Fuqua School of Business
Data is from the February 2016 Duke University's Fuqua School of Business "The CMO Survey: Results by Firm & Industry Characteristics" commissioned by American Marketing Association (AMA) and Deloitte. 289 US marketers were surveyed online during January 12-February 4, 2016. 94.7% of respondents are VP-level or above.