Expected Change in Luxury Goods Spending Among Young Adult* Digital Buyers in China, Sep 2017 (% of respondents) - eMarketer

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Expected Change in Luxury Goods Spending Among Young Adult* Digital Buyers in China, Sep 2017 (% of respondents)

Expected Change in Luxury Goods Spending Among Young Adult* Digital Buyers in China, Sep 2017 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Ipsos | KPMG | Mei.com

  • Methodology:

    Data is from the December 2017 KPMG and Mei.com report titled "China's Connected Consumers: The rise of the Millennials" conducted by Ipsos. 3,004 digital buyers in China were surveyed in September 2017. Respondents were evenly split (33%) among the following age groups: 27 and below (born after 1990), 28-32 (born 1985-1989), and 33+ (born before 1985). Mei.com is a digital retailer of luxury/designer fashion, lifestyle and beauty in China.

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